The Programme

Registration & Welcome Coffee

📍 Foyer

Opening Keynote: The Next Decade of Digital Marketing

Sarah Chen sets the scene for two days of high-signal conversation, exploring the macro forces reshaping how brands grow in the APAC market.

📍 Main Stage

When Brand Becomes Performance: The New Rules of Content

Kate Morrison breaks down why the brand/performance divide is dead — and how the best marketing teams have merged the two into a single, measurable content machine.

📍 Main Stage

Morning Break & Networking

📍 Foyer

Creative-Led Performance: When Brand and Performance Collide

Marcus Taylor shares the creative frameworks behind $50M in APAC paid media success — and why your creative briefing process is killing your ROAS.

📍 Main Stage

Lunch Break

📍 Foyer

Workshop: Technical SEO Audit in 90 Minutes

A hands-on workshop with Alex Thornton. Bring your laptop and a domain — you'll leave with a prioritised action list and a repeatable audit framework.

📍 Workshop Room A

Panel: SEO in the Age of AI Overviews

Four practitioners debate what organic search looks like in a world of AI-generated answers, and how to stay visible.

📍 Main Stage

Afternoon Break

📍 Foyer

Email Marketing Reimagined: From Batch-and-Blast to Revenue Engine

Ryan O'Connell reveals the segmentation, behavioural trigger, and AI send-time strategies that lifted email revenue per subscriber by 3x across three SaaS companies.

📍 Main Stage

Day 1 Networking Drinks

Informal networking in the Riverbank Foyer — sponsored by TechCorp Australia.

📍 Riverbank Foyer

Morning Coffee & Open Networking

📍 Foyer

Keynote: Product-Led Growth Meets Marketing Automation

Priya Nair breaks down the PLG playbook — how product signals unlock marketing moments that convert three times better than any campaign.

📍 Main Stage

Marketing Analytics Without the Guesswork

Nadia Volkov cuts through the noise on attribution, incrementality testing, and building a measurement framework that survives the cookie-less future.

📍 Main Stage

Morning Break & Networking

📍 Foyer

Workshop: Building a First-Party Data Strategy

A practical workshop covering consent frameworks, data capture mechanics, and how to build a CDP-lite using tools you already own.

📍 Workshop Room A

Lunch Break

📍 Foyer

0 to 1M Users: The Growth System Behind Stackr

James Wu walks through the exact lifecycle email sequences, referral mechanics, and community activation loops that took Stackr from zero to a million users in 14 months.

📍 Main Stage

Panel: The Future of Social Commerce in Australia

Practitioners and platform specialists debate TikTok Shop, Instagram Checkout, and whether social commerce will reshape retail in the ANZ market by 2028.

📍 Main Stage

Closing Keynote: Building a Marketing Team That Ships

Practical frameworks for structuring digital marketing teams, running growth sprints, and maintaining quality at speed.

📍 Main Stage

Afternoon Break

📍 Foyer

Awards, Thank Yous & Networking Drinks

Celebrating the Digital Adelaide community — then drinks until 18:00.

📍 Riverbank Foyer