KM
Featured Speaker
Day 1
Kate Morrison
VP of Brand & Content
Harbour Creative
Kate has led brand transformations for three of Australia's top-20 consumer brands, doubling organic traffic and cutting paid dependency by 40% in two years. Her content frameworks have been adopted by marketing teams across ANZ.
Programme
Sessions
10:00 Day 1 talk
When Brand Becomes Performance: The New Rules of Content
Kate Morrison breaks down why the brand/performance divide is dead — and how the best marketing teams have merged the two into a single, measurable content machine.
📍 Main Stage