TP
Day 2
Tom Patel
Chief Digital Officer
Meridian Retail Group
Tom led the digital transformation of one of Australia's largest multi-brand retailers, unifying six legacy data stacks into a single customer intelligence platform that now powers real-time personalisation at scale.
Programme
Sessions
11:15 Day 2 workshop
Workshop: Building a First-Party Data Strategy
A practical workshop covering consent frameworks, data capture mechanics, and how to build a CDP-lite using tools you already own.
📍 Workshop Room A