talk
Digital Adelaide 2025
Day 2
Technical SEO in the AI Answer Era: Optimising for When No One Clicks
JW
James Wu
Head of Organic Growth, Apex Digital
Recording coming soon
Digital Adelaide releases recordings free 6–12 months after each event. This session will be available from August 2026 .
About This Talk
James tackled the growing challenge of AI-generated search summaries eating organic traffic, presenting a technical and content strategy framework for remaining visible even when Google answers the query before users reach your site. He covered structured data implementation, entity authority building, and how to use zero-click visibility as a top-of-funnel signal rather than a threat.
SEO technical SEO AI search structured data Google organic