Talks Archive
20
Sessions
20
Recordings Available
20
Speakers
Keynotes
Managing Director / Chief Marketing Officer, KWP+Partners / RAA
Sam Davies and Michael Healy kicked off Digital Adelaide 2025 with a candid, fast-paced conversation about the state of marketing today — covering everything from brand vs. performance to the role of AI in creative work, and why Adelaide's marketing scene punches above its weight.
Head of Content Solutions, APAC, LinkedIn
Robin O'Connell, LinkedIn's Head of Content Solutions for APAC, closed Day 1 with a keynote on what separates brands that thrive on LinkedIn from those that just exist. Drawing on platform data and real brand case studies, Robin unpacked the creative and strategic principles behind the best B2B content — and why brand building and demand generation aren't in conflict.
Marketing Manager, Space & Defence, Fleet Space Technologies
Jeremy Aubert opened Day 2 with a keynote tracing his path from film producer to marketing in the space industry. He shared how the principles of great storytelling — character, stakes, transformation — translate directly into compelling brand and content work, even in highly technical B2B and deep-tech environments.
Out of this World
Sputnik closed Digital Adelaide 2025 with a closing keynote — part creative provocation, part marketing manifesto — challenging the room to think bigger, be bolder, and resist the pull of safe, forgettable marketing.
B2B Stream
Principal, Wallmans Lawyers
Paul Gordon's annual legal update — a #DigitalADL favourite — examined the escalating battle between governments, platforms, and users for control of social media. From Australia's social media age restriction laws to the TikTok ban saga in the US, Paul unpacked the legal landscape and what it means for marketers.
Sr. Director of Marketing, Fivecast
Monica Brink shared her playbook for building scalable, repeatable B2B marketing programmes from an Adelaide base — covering demand generation, brand building, and the systems that let a lean team punch well above its weight on the global stage.
Head of Marketing, 90 Seconds
Rubina Carlson tackled one of B2B marketing's oldest headaches: the sales-marketing divide. Drawing on her experience across tech, tourism, and agency sectors, she shared practical frameworks for aligning the two functions around shared goals, shared data, and a shared definition of what a good lead actually looks like.
Community & Social Lead, Sked Social
Lachlan Bradford made the case for social listening as an underused strategic weapon for in-house B2B teams. He shared practical, affordable ways to monitor conversations, identify opportunities, and turn community insight into content and product decisions — without an enterprise budget.
Business Development Manager / Director, UniSA Australian Centre for Business Growth / Refuel Creative
Richard Littleton and Ryan Jones explored what separates clients who get the best work from their agencies from those who don't. Drawing on decades of combined experience on both sides of the table, they shared the mindsets, behaviours, and briefing practices that create the conditions for great work — and what quietly kills it.
Founder & CEO, Market Ease Digital
Binh An Nguyen shared the strategies and tactics that are driving real results for B2B clients in 2025 — cutting through the noise to focus on what's actually moving the needle in digital marketing, from paid to organic to outbound.
Head of Global Lead Generation, XPON Technologies
Tim Lillyman, Google Cloud's 2023 All-Star Marketing Award winner for APAC, shared a practical framework for identifying where AI genuinely adds value in your marketing stack — and how to cut through the noise to focus on the tools and use cases that are actually delivering ROI right now.
Head of Customer Experience, Flinders University
Anthony Hill used three unlikely reference points — a shark, a princess, and an ancient book — to explore the principles behind transformative customer experience design. Drawing on 20 years across fashion, finance, insurance, FMCG, and now higher education, Anthony showed how cross-industry thinking leads to breakthrough CX.
B2C Stream
Director / Marketing Manager, Further Insight / Adelaide Central Market
Andris Versteeg and Fabienne Reilly shared how deep customer research informed a bold repositioning of the Adelaide Central Market — one of South Australia's most iconic destinations. A case study in using data to make better creative and strategic decisions.
Dentist & Digital Marketing Practitioner, Fullarton Park Dental
Dr Michael Filosi — dentist, nerd, and surprisingly effective digital marketer — shared how he transformed a worn-out suburban dental practice into a ten-surgery facility through digital marketing. A refreshingly honest look at what actually works for a local service business with a small budget and big ambitions.
Director, Savvy AI Solutions
Leanne Isaacson showed how not-for-profits — often working with minimal resources — can use AI tools to dramatically increase their impact. From grant writing to community communications, Leanne shared real examples of AI integration that saved time, reduced costs, and helped organisations serve their communities better.
Digital Adelaide 2025
A panel of practitioners shared honest perspectives on where AI is genuinely changing their marketing practice — and where the hype still outpaces the reality. Covering content creation, personalisation, analytics, and the human skills that matter more than ever.
CEO & Co-Founder, The Big Easy Group
A fireside chat with Oliver Brown, CEO and co-founder of The Big Easy Group — the hospitality powerhouse behind some of Adelaide's most beloved venues including NOLA, Anchovy, and Bar Torino. Hosted by Digital Adelaide MC Ed Garner, Oliver shared the real story behind building a hospitality brand from a single small bar to a multi-venue empire, and the marketing and community strategies that made it happen.
GM Marketing, Sales and Customer Experience, Rivergum Homes
Tara Bria shared how Rivergum Homes built a culture of genuine customer-centricity and used it as the foundation for a stronger online reputation. Moving beyond review management tactics, Tara explored how purpose-driven culture and authentic customer experiences create the kind of word-of-mouth that no ad budget can buy.
Brand & Campaign Manager / Brand and Communications Manager, Australian Institute of Business
Ana Bellico and Anneliese Jackson pulled back the curtain on AIB's brand refresh — a major rebrand delivered almost entirely by an in-house team. They shared the wins, the surprises, the moments of near-chaos, and the lessons learned from taking on a project that many agencies said couldn't be done without them.
Head of Social, Content and Creative, Sweat
Steven Dent shared how Sweat — the global fitness app with one of the most passionate communities on the planet — builds content strategy from the inside out. He explored how listening to your community, not broadcasting at them, unlocks content that converts, retains, and creates genuine brand love.
