Talks Archive

Digital Adelaide 2025

Sessions

Recordings Available

Speakers

Recordings are released free 6–12 months after the event. 2 sessions still to come.

Keynotes

keynote

Sarah Chen

Chief Marketing Officer, Replicant Growth

AI-First Marketing: Separating Hype from Competitive Advantage

Two years into the generative AI era, Sarah returned to share what actually moved the needle — and what was expensive noise. She presented a framework for identifying where AI delivers genuine leverage in the marketing stack, how to build internal AI literacy without replacing your team's creative instincts, and what the CMO role looks like when 40% of execution is automated.

AI generative AI marketing strategy automation

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Sessions

talk

Marcus Taylor

Head of Performance Marketing, Vantage Digital

Paid Search After Automation: What Humans Still Do Best

With Smart Bidding, Performance Max, and AI-generated assets now running the day-to-day, Marcus explored what performance marketers actually need to master in 2025 and beyond. He argued that the highest-leverage skill is now strategic architecture — campaign structure, audience segmentation, and signal quality — not bid management. Packed with real account examples and a live teardown.

paid search Google Ads Performance Max automation

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talk

Alex Thornton

Content Strategy Director, Clearstone Media

Content at Scale Without Losing Your Voice

Alex explored the central tension in modern content marketing: the pressure to produce more while maintaining the quality and distinctiveness that earns an audience. He presented a tiered content production model — combining AI-assisted drafting, human editorial oversight, and a distinctive brand voice guide — that allowed his team to 3× output while improving engagement scores.

content marketing content strategy AI content brand voice

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talk

James Wu

Head of Organic Growth, Apex Digital

Technical SEO in the AI Answer Era: Optimising for When No One Clicks

James tackled the growing challenge of AI-generated search summaries eating organic traffic, presenting a technical and content strategy framework for remaining visible even when Google answers the query before users reach your site. He covered structured data implementation, entity authority building, and how to use zero-click visibility as a top-of-funnel signal rather than a threat.

SEO technical SEO AI search structured data

Recording from Aug 2026

talk

Nadia Volkov

Head of Customer Experience, Strata Retail

Loyalty Beyond Points: Building CX That Earns Repeat Business

Nadia challenged the assumption that loyalty programmes drive loyalty, arguing that the strongest predictor of repeat purchase is resolution speed — not rewards. She shared how Strata Retail reduced churn by 22% by redesigning the post-purchase experience around effort reduction, and offered a practical CX audit framework any team can run in a single sprint.

CX customer experience loyalty retention

Recording from Aug 2026

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