Digital Adelaide 2026

The Speakers

20+ practitioners, founders, and strategists. No buzzword decks. Every session is built to be immediately applicable.

7 speakers confirmed 6–7 August 2026 · Adelaide

Day 1 · Thursday 6 August

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Day 1

Cate Mayer

Marketing Manager

CAASie

Cate Mayer is a performance marketing leader with 15+ years of experience helping brands grow through smarter media strategy, sharper measurement and cross-channel thinking. Having worked across agency and in-house roles, she has led campaigns for B2B, education, finance and consumer brands, managing multimillion-dollar budgets across Google, LinkedIn, Meta and emerging platforms. Currently Marketing Manager at CAASie, Cate works at the intersection of digital and real-world media, helping brands access global digital out-of-home opportunities through self-service technology. Her experience spans both demand capture and demand creation channels, giving her a practical perspective on how modern teams should build balanced, high-performing marketing mixes. Known for translating complex performance concepts into clear commercial action, Cate is passionate about helping marketers move beyond last-click thinking and measure what truly drives growth. She brings hands-on operator experience, strategic thinking and straight-talking practicality to conversations around attribution, full-funnel strategy and the evolving role of channels like Reddit, audio, Pinterest and DOOH in today's media landscape.

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Day 1

Paul Gordon

Principal

Wallmans Lawyers

Paul is a commercial lawyer specialising in technology, media law, marketing, intellectual property, and corporate governance. One of Australia's leading experts on social media and privacy law, he is recognised in Doyles Guide as a Leading Technology, Media and Telecommunications Lawyer and listed in Best Lawyers in Australia. His annual legal update is one of the most popular sessions at Digital Adelaide — unpacking the laws and rulings that every marketer needs to know.

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Day 2 · Friday 7 August

Day 2

Ben Luks

Marketing Specialist

Subnet

Ben Luks is the Marketing Specialist at Subnet and has been working in the marketing field for nearly 15 years, primarily in the IT and software sector. Ben is a Fellow Certified Practising Marketer with the Australian Marketing Institute (AMI), and has previously served on the State Advisory Committee of the AMI in SA. He has also served as Chair of the AMI's Emerging Marketers Committee in SA. Ben completed his MBA from UniSA in 2023 and is a Graduate of AICD. He completed his Bachelor of Commerce (majoring in Marketing, Management and International Business) from The University of Adelaide, before graduating with Honours in Marketing. Ben is also a Certified Practising Manager with the Institute of Managers and Leaders.

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Day 2

Geena Lamb

Social Media Lead

Adelaide University

Geena is an award-winning social media strategist with nearly a decade's experience in higher education marketing, having worked across the University of South Australia, the University of Adelaide, and now, Adelaide University. Currently leading social media for the new Adelaide University, she pairs creative instinct with strategic thinking to build social media experiences people actually want to follow.

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Day 2

Meenakshi Iyer

Social Media Lead

River Torrens to Darlington Project

Meenakshi Iyer is a journalist-turned-content strategist with 15 years of experience shaping stories that connect and cut through. She's led digital storytelling for brands like ELLE, SeaLink and the Department for Infrastructure and Transport, turning big ideas into thumb-stopping content backed by strategy and a sharp understanding of what audiences care about. Currently, she leads social media for South Australia's largest infrastructure project — the River Torrens to Darlington Project — where she focuses on making complex, technical information clear, relatable and engaging. At her core, Meenakshi believes great content should do more than inform: it should build trust, spark connection and leave a lasting impact.

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Day 2

Rubina Carlson

Head of Marketing

90 Seconds

A dynamic Certified Practising Marketer with over 12 years of experience across agencies and brands, Rubina is passionate about helping businesses grow while raising the bar of the marketing profession. As Head of Marketing at 90 Seconds — a cloud-based video creation platform operating globally — she drives marketing strategy across international markets. A regular at Digital Adelaide, Rubina brings sharp, practical insight to the intersection of brand building, content, and modern marketing.

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Day 2

Steven Dent

Head of Marketing, Content and Partnerships

Sweat

Steven Dent is Head of Marketing, Content and Partnerships at Sweat, founded by Kayla Itsines — one of the world's leading women's fitness apps, helping millions of women reach their fitness goals. With over 15 years in social media and digital marketing, he's spent his career at the intersection of community, content and commercial growth. At Sweat, he leads a team responsible for the Sweat brand, go to market strategies, in-app content and partnerships across global markets, with a focus on turning audience signals into product and content decisions — and why most brands are still leaving that opportunity on the table.

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