Ben Luks
Marketing Specialist
Subnet
Ben Luks is the Marketing Specialist at Subnet and has been working in the marketing field for nearly 15 years, primarily in the IT and software sector. Ben is a Fellow Certified Practising Marketer with the Australian Marketing Institute (AMI), and has previously served on the State Advisory Committee of the AMI in SA. He has also served as Chair of the AMI's Emerging Marketers Committee in SA. Ben completed his MBA from UniSA in 2023 and is a Graduate of AICD. He completed his Bachelor of Commerce (majoring in Marketing, Management and International Business) from The University of Adelaide, before graduating with Honours in Marketing. Ben is also a Certified Practising Manager with the Institute of Managers and Leaders.
Programme
Sessions
When AI Changes the Game — How Subnet Adopted HubSpot's New Loop Marketing Framework
When HubSpot announced their new Loop Marketing framework in late 2025, it signified how AI had created a seismic shift away from the Inbound Marketing methodology that had been central to HubSpot for nearly 15 years. Ben provides practical examples of how Subnet completely changed their marketing program to adopt Loop Marketing — and the results they have seen so far from this new AI-driven approach.
Room: B2B