Meenakshi Iyer

Social Media Lead

River Torrens to Darlington Project

Meenakshi Iyer is a journalist-turned-content strategist with 15 years of experience shaping stories that connect and cut through. She's led digital storytelling for brands like ELLE, SeaLink and the Department for Infrastructure and Transport, turning big ideas into thumb-stopping content backed by strategy and a sharp understanding of what audiences care about. Currently, she leads social media for South Australia's largest infrastructure project — the River Torrens to Darlington Project — where she focuses on making complex, technical information clear, relatable and engaging. At her core, Meenakshi believes great content should do more than inform: it should build trust, spark connection and leave a lasting impact.