Day 2

Steven Dent

Head of Marketing, Content and Partnerships

Sweat

Steven Dent is Head of Marketing, Content and Partnerships at Sweat, founded by Kayla Itsines — one of the world's leading women's fitness apps, helping millions of women reach their fitness goals. With over 15 years in social media and digital marketing, he's spent his career at the intersection of community, content and commercial growth. At Sweat, he leads a team responsible for the Sweat brand, go to market strategies, in-app content and partnerships across global markets, with a focus on turning audience signals into product and content decisions — and why most brands are still leaving that opportunity on the table.

Programme

Sessions

11:15 Day 2 talk

Are You Listening? Your Community Is Telling You What to Build.

Most brands are listening to their community. Few know what to do with what they hear. This session gives you practical frameworks for turning audience signals into decisions that actually get made. Built from real examples at Sweat, and designed to be used by anyone running social, digital or community in any organisation.

Room: B2C

← View Full Programme

Past appearances

Talks Archive

Steven Dent

Head of Social, Content and Creative, Sweat

From Content to Community: What Happens When You Let Your Audience Write the Brief

Steven Dent shared how Sweat — the global fitness app with one of the most passionate communities on the planet — builds content strategy from the inside out. He explored how listening to your community, not broadcasting at them, unlocks content that converts, retains, and creates genuine brand love.

community marketing social media content strategy B2C

Watch Recording

Browse Full Archive →

← All Speakers Get Your Pass →