The Programme

Opening Remarks

Keynote 1

Speaker to be announced

Thank you / housekeeping

Morning Tea

Beyond Clicks: How Modern Teams Measure Channels That Create Demand

Most marketing teams still optimise for what is easiest to measure, not what actually drives growth. In this session, Cate Mayer explores how channels like Reddit, Spotify, Pinterest and DOOH can materially influence demand long before a customer clicks or converts. Attendees will learn how to think beyond the standard search and paid social mix, and how to evaluate performance using signals such as search lift, direct traffic and downstream conversion impact.

📍 Room: B2C

Stream Sessions — Round 1

B2B stream — speaker to be announced

📍 Room: B2B

Transition

Stream Sessions — Round 2

B2C + B2B streams — speakers to be announced

Lunch

Law Update 2026

What marketers need to know about social media, privacy, and technology law in 2026.

Transition

Stream Sessions — Round 3

B2C + B2B streams — speakers to be announced

Thank you / housekeeping

Afternoon Tea

Keynote 3

Speaker to be announced

Closing Remarks

Opening Remarks

Starting From Zero: Why We Ditched 1 Million Followers

Award-winning social media strategist Geena Lamb shares the strategy behind launching Adelaide University's social media channels from absolute zero following one of Australia's largest university mergers. We'll unpack why starting fresh was a deliberate strategic choice, how legacy audiences can limit relevance, and what it actually takes to build an engaged, modern community in today's crowded feeds.

Thank you / housekeeping

Morning Tea

Are You Listening? Your Community Is Telling You What to Build.

Most brands are listening to their community. Few know what to do with what they hear. This session gives you practical frameworks for turning audience signals into decisions that actually get made. Built from real examples at Sweat, and designed to be used by anyone running social, digital or community in any organisation.

📍 Room: B2C

Transition

Stream Sessions — Round 5

B2C stream — speaker to be announced

📍 Room: B2C

When AI Changes the Game — How Subnet Adopted HubSpot's New Loop Marketing Framework

When HubSpot announced their new Loop Marketing framework in late 2025, it signified how AI had created a seismic shift away from the Inbound Marketing methodology that had been central to HubSpot for nearly 15 years. Ben provides practical examples of how Subnet completely changed their marketing program to adopt Loop Marketing — and the results they have seen so far from this new AI-driven approach.

📍 Room: B2B

Transition

Lunch

Keynote 5

Speaker to be announced

How to Build Social License While Delivering Major Infrastructure Projects

In today's crowded social media landscape, how can government channels cut through the noise to inform, engage and connect with the communities they serve?

📍 Room: B2C

Transition

Stream Sessions — Round 5

B2C + B2B streams — speakers to be announced

Afternoon Tea

Closing Keynote

Speaker to be announced

Closing Remarks