Est. Adelaide, 2015
About Digital
Adelaide
Digital Adelaide is the largest marketing conference in South Australia. Around 220 attendees each year, the conference showcases real marketers sharing their real experiences, so you walk away with practical knowledge you can put to work straight away.
We believe the best learning comes from practitioners, not theorists. Every speaker at Digital Adelaide is a working marketer who has done the thing they're talking about. No fluff, no vendor pitches, just honest insights from the coalface.
Beyond the content, Digital Adelaide is about community. It's a place for Adelaide's marketing professionals to connect, share ideas, and support each other in an industry that moves fast.
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Practical Knowledge
Every session is built around takeaways you can act on immediately. If it can't be applied on Monday morning, it doesn't make the programme.
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Authentic Voices
All speakers are working practitioners sharing real campaigns, real results, and real lessons learned. No vendor pitches. Ever.
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Community First
Digital Adelaide exists to strengthen SA's marketing community. We're a place to connect, learn from peers, and grow together.
Our History
12 Years in the Making
Social Media Day Adelaide
Inspired by Mashable's Social Media Day, the very first event was a handful of Google Hangout sessions, one face-to-face seminar in a university tutorial room, and after-work drinks at Hains & Co. The goal: make the latest social media knowledge accessible to everyone.
First Face-to-Face Event
Social Media Day Adelaide became a fully face-to-face event, held at Cafe Komodo in Prospect.
University of South Australia
UniSA came on board as a venue partner. Social Media Day Adelaide moved into the Hawke Centre, giving attendees a comfortable, purpose-built venue.
Digital Adelaide is Born
After growing demand for broader content, the first Digital Adelaide event launched, expanding beyond social media to cover digital advertising, SEO, email marketing and more.
Virtual Event
COVID-19 forced a pivot to a fully virtual event over two days: one day of Social Media Day Adelaide content, one day of Digital Adelaide content. A successful livestream with remote speakers.
Social Media Day × Digital Adelaide
A welcome return to face-to-face at the Allan Scott Auditorium, University of South Australia. Attendees embraced being back in the room together.
New Brand, New Venue
The event officially became Digital Adelaide. Bold new brand colours (a subtle nod to social media platform colours) and a move to the National Wine Centre made it bigger and better than ever.
Back at the National Wine Centre
Digital Adelaide returned to the National Wine Centre for another sold-out event, with a strong lineup covering AI in marketing, paid social, customer experience, and legal updates for marketers.
Adelaide Oval: First Time
Digital Adelaide moved to the iconic Adelaide Oval for the very first time, a landmark venue to match the event's growth over more than a decade.
A High Note and a Handover
Rubina Carlson and Jen Evison signed off on an incredible chapter of Digital Adelaide, finishing on a high at Adelaide Oval and handing over the reins to Ryan Jones as sole organiser.
Adelaide Oval: 2 Streams, 2 Days
The biggest Digital Adelaide yet. Two streams across two days at the iconic Adelaide Oval.
Through the Years
Moments from the Journey
The Team
The People Behind the Event
Ryan Jones
Director, Digital Adelaide | Founder & CEO at Refuel Creative
Ryan Jones is the Founder and CEO of Refuel Creative, Adelaide's global marketing agency. With over 25 years experience across the digital marketing industry and a passion for technology, he's always looking for new ways to innovate, combining forward-thinking marketing strategy with tech. A recipient of an Industry Leaders Fund award in 2022, Ryan studied at Stanford Graduate School of Business and holds a Bachelor of Management (Marketing) from UniSA. Outside of Refuel, Ryan is the Chair of the Port Adelaide Traders Association and Marketing Chair at Entrepreneurs Organisation Adelaide.
LinkedIn →Acknowledgement of Country
Digital Adelaide acknowledges the Kaurna people as the traditional custodians of the land on which our event is held. We pay our respects to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Be part of it
12 years of Digital Adelaide. Join us for the next chapter.