Head of Marketing
90 Seconds
A dynamic Certified Practising Marketer with over 12 years of experience across agencies and brands, Rubina is passionate about helping businesses grow while raising the bar of the marketing profession. As Head of Marketing at 90 Seconds — a cloud-based video creation platform operating globally — she drives marketing strategy across international markets. A regular at Digital Adelaide, Rubina brings sharp, practical insight to the intersection of brand building, content, and modern marketing.
Past appearances
Head of Marketing, 90 Seconds
Rubina Carlson tackled one of B2B marketing's oldest headaches: the sales-marketing divide. Drawing on her experience across tech, tourism, and agency sectors, she shared practical frameworks for aligning the two functions around shared goals, shared data, and a shared definition of what a good lead actually looks like.
Rubina Carlson walked through how to build digital strategies centred on the customer journey — mapping touchpoints, identifying gaps, and aligning marketing activity to business outcomes.
