Cate Mayer
Marketing Manager
CAASie
Cate Mayer is a performance marketing leader with 15+ years of experience helping brands grow through smarter media strategy, sharper measurement and cross-channel thinking. Having worked across agency and in-house roles, she has led campaigns for B2B, education, finance and consumer brands, managing multimillion-dollar budgets across Google, LinkedIn, Meta and emerging platforms. Currently Marketing Manager at CAASie, Cate works at the intersection of digital and real-world media, helping brands access global digital out-of-home opportunities through self-service technology. Her experience spans both demand capture and demand creation channels, giving her a practical perspective on how modern teams should build balanced, high-performing marketing mixes. Known for translating complex performance concepts into clear commercial action, Cate is passionate about helping marketers move beyond last-click thinking and measure what truly drives growth. She brings hands-on operator experience, strategic thinking and straight-talking practicality to conversations around attribution, full-funnel strategy and the evolving role of channels like Reddit, audio, Pinterest and DOOH in today's media landscape.
Programme
Sessions
Beyond Clicks: How Modern Teams Measure Channels That Create Demand
Most marketing teams still optimise for what is easiest to measure, not what actually drives growth. In this session, Cate Mayer explores how channels like Reddit, Spotify, Pinterest and DOOH can materially influence demand long before a customer clicks or converts. Attendees will learn how to think beyond the standard search and paid social mix, and how to evaluate performance using signals such as search lift, direct traffic and downstream conversion impact.
Room: B2C