talk
Digital Adelaide 2025
Day 2
Insider Job: Can you really rebrand in-house?
Ana Bellico & Anneliese Jackson
Brand & Campaign Manager / Brand and Communications Manager, Australian Institute of Business
Watch Recording
Free to watch · Released 2025
About This Talk
Ana Bellico and Anneliese Jackson pulled back the curtain on AIB's brand refresh — a major rebrand delivered almost entirely by an in-house team. They shared the wins, the surprises, the moments of near-chaos, and the lessons learned from taking on a project that many agencies said couldn't be done without them.
rebranding in-house marketing brand strategy B2C case study
Speakers
Ana Bellico & Anneliese Jackson
Brand & Campaign Manager / Brand and Communications Manager
Australian Institute of Business