Anneliese Jackson

Brand and Communications Manager

Australian Institute of Business

Anneliese Jackson is Brand and Communications Manager at the Australian Institute of Business, where she leads brand storytelling, PR, and communications strategy. Passionate about authentic brand-building and the power of social media to humanise institutions, Anneliese joined Ana Bellico at Digital Adelaide 2025 to share how AIB has evolved its social media approach to drive real engagement and trust.