talk
Digital Adelaide 2025
Day 2
Maximising the Value of AI in Marketing: Navigating Opportunities in an Evolving Landscape
Tim Lillyman
Head of Global Lead Generation, XPON Technologies
Watch Recording
Free to watch · Released 2025
About This Talk
Tim Lillyman, Google Cloud's 2023 All-Star Marketing Award winner for APAC, shared a practical framework for identifying where AI genuinely adds value in your marketing stack — and how to cut through the noise to focus on the tools and use cases that are actually delivering ROI right now.
AI marketing technology B2B automation ROI