Tim Lillyman

Head of Global Lead Generation

XPON Technologies

Tim Lillyman is Head of Global Lead Generation at XPON Technologies, a data and marketing technology company helping enterprise brands activate their customer data more effectively. With a background spanning digital marketing, marketing automation, and RevOps, Tim brings a sophisticated, data-led perspective to the challenge of generating and converting demand at scale — across both domestic and international markets.

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Talks Archive

Tim Lillyman

Head of Global Lead Generation, XPON Technologies

Maximising the Value of AI in Marketing: Navigating Opportunities in an Evolving Landscape

Tim Lillyman, Google Cloud's 2023 All-Star Marketing Award winner for APAC, shared a practical framework for identifying where AI genuinely adds value in your marketing stack — and how to cut through the noise to focus on the tools and use cases that are actually delivering ROI right now.

AI marketing technology B2B automation

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