talk
Digital Adelaide 2025
Day 1
How In-House B2B Marketing Teams Can Unlock Strategic Value with Smart, Affordable Social Listening
Lachlan Bradford
Community & Social Lead, Sked Social
Watch Recording
Free to watch · Released 2025
About This Talk
Lachlan Bradford made the case for social listening as an underused strategic weapon for in-house B2B teams. He shared practical, affordable ways to monitor conversations, identify opportunities, and turn community insight into content and product decisions — without an enterprise budget.
social listening B2B community social media strategy tools