Lachlan Bradford

Community & Social Lead

Sked Social

Lachlan Bradford leads community and social at Sked Social, one of Australia's leading social media scheduling and analytics platforms. With hands-on experience building engaged online communities and driving organic growth for a SaaS brand, Lachlan brings a practitioner's perspective on what it actually takes to make social media work — not just in theory, but in practice.

Past appearances

Talks Archive

Lachlan Bradford

Community & Social Lead, Sked Social

How In-House B2B Marketing Teams Can Unlock Strategic Value with Smart, Affordable Social Listening

Lachlan Bradford made the case for social listening as an underused strategic weapon for in-house B2B teams. He shared practical, affordable ways to monitor conversations, identify opportunities, and turn community insight into content and product decisions — without an enterprise budget.

social listening B2B community social media strategy

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