talk
Digital Adelaide 2025
Day 1
Paid Search After Automation: What Humans Still Do Best
Marcus Taylor
Head of Performance Marketing, Vantage Digital
Watch Recording
Free to watch · Released February 2026
About This Talk
With Smart Bidding, Performance Max, and AI-generated assets now running the day-to-day, Marcus explored what performance marketers actually need to master in 2025 and beyond. He argued that the highest-leverage skill is now strategic architecture — campaign structure, audience segmentation, and signal quality — not bid management. Packed with real account examples and a live teardown.
paid search Google Ads Performance Max automation SEM smart bidding
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