talk
Digital Adelaide 2022
Day 2
Councils can be cool on social
Ed Garner
Digital Communications Manager, City of Port Adelaide Enfield
Watch Recording
Free to watch · Released 2022
About This Talk
Ed Garner showcased how the City of Port Adelaide Enfield built an exciting, engaging brand presence by having a genuine personality on social media — talking to people, not at them. He shared how their community became highly engaged in council work, proving that even local government can stand out in what has traditionally been a stale and boring area of content.
local government social media community engagement content strategy brand personality
Speaker
Ed Garner
Digital Communications Manager
City of Port Adelaide Enfield