talk
Digital Adelaide 2022
Day 1
A B2B Blend: How SAGE markets its services and digital products
Rachael Fahey
Marketing Manager, SAGE Group
Watch Recording
Free to watch · Released 2022
About This Talk
Rachael Fahey took the audience behind the scenes of SAGE Group's marketing approach — a fascinating case study in blending B2B service marketing with digital product promotion, and how to build a coherent brand story across both.
B2B marketing strategy digital products brand engineering sector
Speaker
Rachael Fahey
Marketing Manager
SAGE Group