talk
Digital Adelaide 2023
Day 2
Creating social media content for police
Caitlin Jinks
Social Media Manager, Australian Federal Police
About This Talk
Caitlin offered a fascinating behind-the-scenes look at managing social media for the Australian Federal Police — one of the most scrutinised and complex communications environments imaginable. She covered the approval processes, content strategy, community management challenges, and how to build an authentic, engaging presence when every post carries significant public weight.
social media government content strategy community management public sector
Speaker
Caitlin Jinks
Social Media Manager
Australian Federal Police