talk
Digital Adelaide 2023
Day 1
How AI is impacting the marketing world
Gavin Artz
Director of Digital, Department of Trade and Investment
Watch Recording
Free to watch · Released 2023
About This Talk
Gavin explored the rapidly evolving role of artificial intelligence in marketing — from content generation and automation to predictive analytics and personalisation. Drawing on his experience in the public sector, he offered a grounded perspective on where AI was delivering real value in 2023 and what marketers needed to understand to keep pace.
AI artificial intelligence marketing technology automation future of marketing
Speaker
Gavin Artz
Director of Digital
Department of Trade and Investment