talk
Digital Adelaide 2023
Day 1
Implementing a Test & Learn Marketing Approach
Wade Stokes
Head of Marketing, Journey Beyond
Watch Recording
Free to watch · Released 2023
About This Talk
Wade shared how Journey Beyond embedded a test-and-learn culture across its marketing function, enabling faster, evidence-based decisions across a complex portfolio of tourism brands. He outlined the framework they used, the wins and failures along the way, and how teams built confidence in data-driven experimentation.
test and learn experimentation marketing strategy data-driven tourism
Speaker
Wade Stokes
Head of Marketing
Journey Beyond