Talks Archive

Digital Adelaide 2024

18

Sessions

18

Recordings Available

18

Speakers

Keynotes

Miriam Lawley & Alisha Rout

From idea to impact: harnessing creativity for results

Miriam Lawley is a seasoned marketing professional known for her strategic mindset, creative vision and passion for nature, sustainability, and conservation. As the Marketing Manager at Zoos SA, she leads the marketing, brand, and community engagement initiatives for Monarto Safari Park. Alisha Rout works as a Client Strategy Manager at Neon Treehouse, an innovative digital advertising agency renowned for its creativity and vision.

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Matthew Pezzimenti

The psychology of conversion: unveiling the secrets behind what makes users click

Matt Pezzimenti is an experienced Conversion Rate Optimisation expert and founder of Conversion Kings. Driven by the desire to create remarkable online experiences that convert into revenue, he takes great pride in providing the best in class optimisation services.

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Ana Coelho & Rory Kennett Lister

Harnessing data science and AI to transform marketing decision making

Ana Coelho and Rory Kennet-Lister are Creative Directors at Showpony, Adelaide's award-winning creative agency. Together they bring a passion for creativity that drives real results for brands, with Rory having over 4 years leading Showpony's creative output across clients.

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Sam Morton

Motorbikes and marketing: from Adelaide to the world

Sam Morton is the driving force behind SKDA Moto Creative, a leading design company specialising in vinyl graphics kits for motorcycles. Since 2010, SKDA has established itself as a global industry leader, renowned for its premium and unique products.

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B2B Stream

Matt Minear

Brand story time

Matt Minear is an award-winning creative thinker, idea innovator, and relentlessly curious individual. With a passion for impactful and unconventional storytelling strategies, Matt has been dedicated to the advertising and commercial creativity universe for decades.

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Axel Sukianto

Two truths and a Lie: What the evidence tells us about growing B2B brands

Axel is a B2B SaaS marketer with experience in both product-led and sales-led companies. A growth marketer and demand gen specialist, he is passionate about driving growth and revenue through marketing pipeline and revenue.

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Emmanuel Khory

Navigating the path to product-market fit

Emmanuel Khoury is the CEO and Co-Founder of WPStaq, a cutting-edge managed WordPress hosting platform dedicated to empowering digital agencies with faster, more efficient deployment processes.

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Alex Lovell

From bricks to clicks: Bushmans Tanks strategic B2B & B2C integration

Alex Lovell is the Marketing Manager at Bushmans Tanks, providing services for 5 facilities across Australia, hundreds of distributors and thousands of end customers and B2B clients.

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Cate Mayer

The importance of cross channel remarketing through long B2B purchase cycles

Cate has over a decade's experience as a digital marketing professional, managing over $15 million in advertising spend and working with smaller businesses and well known Australian brands. She is now the Paid Ads Lead at Kwasi.

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Tiffiny Queale

Employer brand: embracing HR as your strategic partner

Tiffiny Queale is the Employer Brand & Communications Associate at Liebherr Australia. She recently helped add 300 new positions to the workforce, bringing the total to 1,500 employees across Australia and New Zealand.

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Katherine Peach

Collaborate and elevate: authentic partnerships that deliver ROI and make an impact

Katherine Peach is responsible for leading, developing and implementing partnership and fundraising strategies that support Adelaide Fringe as a not-for-profit organisation.

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B2C Stream

Paul Gordon

Marketing and the law

Paul Gordon is a partner at Wallmans Lawyers, specialising in media, communications and marketing law. He has been advising on the legal aspects of digital marketing for over two decades.

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Ryan Jones

I spent $100 million on Google Ads and didn't even get a lousy tshirt, but here's what I learned

Ryan Jones is the Founder and CEO of Refuel Creative, Adelaide's global marketing agency. With over 25 years experience across the digital marketing industry, Ryan is also the Director and Co-Founder of Digital Adelaide.

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Dom Legg

Leading with vision: the art of visual communication for effective teams and leaders

Dom Legg is the Owner and Creative Director of the award-winning visual content agency Motion By Design and a seasoned professional in the world of marketing and visual communication.

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Rohan Bharadwaj & Luke Harrison

Art and science of re-engagement

Rohan Bharadwaj is the Principal Data Scientist at Market Ease Digital, helping businesses use data to develop a deeper understanding of their customers and markets. Luke Harrison began his career at the Ehrenberg-Bass Institute, where he developed a strong foundation in marketing science.

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Madeline Greenfield

Marketing "For Purpose" and engaging a new generation of older Australians

Madeline Greenfield has worked for over two decades as a senior marketing and communications practitioner in a range of settings including for-purpose, privately held and publicly listed corporations.

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Sputnik

Bringing tasty brands to life

Sputnik (Out Of This World) is a creative agency known for bringing big brand personalities to life through impactful design and creative strategy.

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Emily Primavera

Customer experience (CX): the audience led, data-fuelled path

Emily Primavera is currently leading digital marketing and CX through the evolving University of Adelaide to the creation of the new Adelaide University. She has led digital experience and MarTech strategy through destination marketing at SATC and higher education.

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