Talks Archive

Digital Adelaide 2024

Sessions

Recordings Available

Speakers

Keynotes

keynote

Sarah Chen

Chief Marketing Officer, Replicant Growth

Beyond the Click: Building Marketing Metrics That Matter

Sarah challenged the industry's obsession with vanity metrics, presenting a framework for connecting marketing activity to genuine business outcomes. Drawing on data from 50+ campaigns across B2B and B2C, she outlined how CMOs can build reporting systems that earn board credibility and drive smarter budget allocation — replacing dashboard theatre with evidence-based decision making.

analytics metrics strategy reporting

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Sessions

talk

Marcus Taylor

Head of Performance Marketing, Vantage Digital

Creative-Led Performance: Why Your Best Ad Isn't Your Best Ad

Marcus presented a counterintuitive case for why the highest-performing creative in your account is usually holding you back. Using live campaign teardowns from $30M+ in annual APAC spend, he demonstrated how a creative diversification strategy — rooted in audience psychology, not gut feel — consistently unlocks performance breakthroughs that optimisation alone can't achieve.

paid social creative strategy performance marketing Meta

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talk

Kate Morrison

VP Brand & Content, Harbour Creative

Brand in the Performance Era: Stop Apologising, Start Measuring

Kate made a passionate, data-backed case for brand investment in an era dominated by last-click attribution. She introduced a practical brand measurement stack accessible to organisations of any size, showing how brand equity scores, share of search, and earned media value can be translated into the financial language that CFOs and boards actually respond to.

brand strategy measurement brand equity attribution

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talk

Priya Nair

Director of Product & Growth, Meridian Analytics

The First-Party Data Playbook: Surviving the Cookie Apocalypse

With third-party cookies finally in the rear-view, Priya laid out a clear playbook for building a first-party data strategy that doesn't require a data engineering team to execute. She covered consent architecture, value exchange design, customer data platforms, and how to create personalised experiences at scale without sacrificing user trust.

first-party data privacy CDP personalisation

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