Talks Archive
14
Sessions
14
Recordings Available
14
Speakers
Sessions
Rubina Carlson walked through how to build digital strategies centred on the customer journey — mapping touchpoints, identifying gaps, and aligning marketing activity to business outcomes.
Principal, Wallmans Lawyers
Paul Gordon examined how marketers can manage legal risk during a crisis — covering digital media obligations, social platform policies, and what brands must do when things go wrong.
Director, Refuel Creative
Ryan Jones showed how to use web analytics not just to report on traffic, but to actively drive growth — covering GA setup, key metrics, conversion optimisation, and data-led decision making.
Elissa Hudson explored how content strategy and SEO are inseparable — and how to build a content programme that satisfies both search engines and real human readers.
Emily Primavera explored how digital advertisers adapted their strategies during a year of constant disruption — from COVID-19 shutdowns to shifting consumer behaviours. She shared practical frameworks for maintaining campaign performance when the rules keep changing, and how to use audience data to stay relevant across rapidly evolving platforms.
Kristy Schirmer shared practical strategies for marketers navigating the COVID-19 pandemic — how to adapt messaging, maintain brand presence, and find opportunity in the chaos.
Jen Evison demystified social advertising pixels — how to set them up correctly, what data they collect, and how to use that data to build smarter retargeting and lookalike audiences.
Josh O'Shaughnessy and Ryan Jones discussed how to keep marketing moving during a global pandemic — from budget decisions and channel pivots to messaging and client communication.
Ben Teoh explored how brands can make a step-change in their content quality and output — moving from sporadic posts to a content engine that consistently delivers value and drives results.
Chris Smith covered the essentials of LinkedIn marketing — from building a strong company presence and personal brand to running effective B2B campaigns on the platform.
Will Giles showed how user-generated content can dramatically improve social ad performance — covering how to source, repurpose, and test UGC across Facebook and Instagram campaigns.
Amy Hourigan broke down the fundamentals of SEO with a practical, case-study-driven approach — showing what actually moves the needle for Australian businesses trying to rank.
A panel discussion on how Australian marketers responded to back-to-back crises in 2020 — the summer bushfire season and the COVID-19 pandemic — and what they learned about marketing in extraordinary times.
A panel discussion on content creation in 2020 — chaired by Jen Evison and featuring Louise Gleeson, Jo Fort, and Emma Dignon sharing their experiences and approaches to producing content that cuts through.
