talk
Digital Adelaide 2020
Day 1
Digital Advertising Through Change
EP
Emily Primavera
Watch Recording
Free to watch · Released 2020
About This Talk
Emily Primavera explored how digital advertisers adapted their strategies during a year of constant disruption — from COVID-19 shutdowns to shifting consumer behaviours. She shared practical frameworks for maintaining campaign performance when the rules keep changing, and how to use audience data to stay relevant across rapidly evolving platforms.
digital advertising paid media marketing strategy COVID-19 audience data
Speaker
EP
Emily Primavera
Same speaker