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Digital Adelaide
talk Digital Adelaide 2021 Day 2

Shattering Expectations: Bringing Back an Iconic Brand

PL
Polly Love & Dena Vassallo

Watch Recording

Free to watch · Released 2021

About This Talk

Polly Love and Dena Vassallo shared the inside story of reviving an iconic South Australian brand — the strategy, the creative decisions, and the results of a relaunch that shattered expectations.

branding relaunch brand strategy case study

Speaker

PL

Polly Love & Dena Vassallo