Talks Archive
8
Sessions
8
Recordings Available
8
Speakers
Sessions
Principal, Wallmans Lawyers
Paul Gordon's annual legal update covering the key marketing law developments of 2021 — what's changed, what's coming, and what every marketer needs to know to stay on the right side of the law.
ABC
Kathryn Jensen from the ABC shared how her team creates content at pace in a 24/7 news environment — and the lessons that apply to any brand trying to produce high-quality content consistently.
Jaclyn Thorne made the case that customer experience is the most powerful marketing tool available — and showed how brands can turn great CX into a sustainable competitive advantage.
Mal Chia shared the playbook for scaling an ecommerce brand internationally — covering market selection, localisation, paid media strategy, and the operational challenges of going global.
Director, Refuel Creative
Ryan Jones explored how marketers can use automation to deliver personalised experiences at scale — covering email marketing, CRM, behavioural triggers, and the tools that make it possible.
Michael Trevarrow covered the building blocks of an effective social media strategy in 2021 — from platform selection and content planning to community management and measurement.
Sarah-Jane Picton-King shared practical strategies for driving ecommerce growth through paid advertising — covering Google Shopping, dynamic retargeting, and performance measurement.
Polly Love and Dena Vassallo shared the inside story of reviving an iconic South Australian brand — the strategy, the creative decisions, and the results of a relaunch that shattered expectations.
