Talks Archive

Digital Adelaide 2023

Sessions

Recordings Available

Speakers

Recordings are released free 6–12 months after the event. 1 session still to come.

Sessions

Danielle Tessari

Digital Marketing Manager, Adelaide Airport

Unlocking Customer Insights: Revolutionising Digital Customer Engagement at Airports

Danielle shared how Adelaide Airport approached digital customer engagement, leveraging data and insights to transform the airport experience. She explored how customer insight tools were used to better understand traveller behaviour and drive meaningful improvements to digital touchpoints across the airport journey.

customer insights digital engagement data airports

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Julia Foley

Marketing Manager, Never Never Distilling Co

Crafted for Convenience: Launching Never Never Distilling's Bottled Cocktails

Julia walked through the marketing strategy behind launching Never Never Distilling Co's bottled cocktail range. She covered how the brand balanced its craft distillery identity with the demands of a new convenience-led product format, from go-to-market planning through to execution across digital and retail channels.

product launch brand strategy FMCG digital marketing

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Kirrilee Hay

Head of Marketing, Adelaide Fringe

Mission to One Million: How Adelaide Fringe achieved a milestone of one million tickets in 2023

Kirrilee revealed the marketing strategy that helped Adelaide Fringe reach the landmark of one million tickets sold in 2023. She shared the campaign thinking, channel mix, and audience insights that drove record attendance — and what it takes to market the world's second-largest arts festival to an increasingly competitive attention landscape.

events marketing campaign strategy arts audience growth

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Gavin Artz

Director of Digital, Department of Trade and Investment

How AI is impacting the marketing world

Gavin explored the rapidly evolving role of artificial intelligence in marketing — from content generation and automation to predictive analytics and personalisation. Drawing on his experience in the public sector, he offered a grounded perspective on where AI was delivering real value in 2023 and what marketers needed to understand to keep pace.

AI artificial intelligence marketing technology automation

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Ryan Jones

Director, Refuel Creative

ChatGPT: Making marketing puns so you don't have to

Ryan delivered an entertaining and practical deep-dive into ChatGPT's real-world marketing applications — cutting through the hype with live demos, honest limitations, and actionable use cases. He explored how marketing teams could incorporate generative AI into their day-to-day workflows without losing their brand voice or creative edge.

ChatGPT AI generative AI content marketing

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Tim Grady

Digital Marketing Manager, SeaLink

One SeaLink: A Website Consolidation Project

Tim detailed the complex challenge of consolidating multiple SeaLink brand websites into a single unified digital presence. He covered the strategic rationale, the technical and stakeholder hurdles faced along the way, and the measurable outcomes achieved — sharing honest lessons from a large-scale digital transformation project.

website digital transformation consolidation CMS

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Wade Stokes

Head of Marketing, Journey Beyond

Implementing a Test & Learn Marketing Approach

Wade shared how Journey Beyond embedded a test-and-learn culture across its marketing function, enabling faster, evidence-based decisions across a complex portfolio of tourism brands. He outlined the framework they used, the wins and failures along the way, and how teams built confidence in data-driven experimentation.

test and learn experimentation marketing strategy data-driven

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Tarnia Conti

Founder, Soltar

Decision makers breakfast

Tarnia hosted the exclusive Decision Makers Breakfast on Day 2, bringing together senior marketing leaders for an intimate morning of discussion, peer learning, and honest conversation about the challenges and opportunities facing the industry in 2023.

leadership decision makers marketing strategy networking

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Paul Gordon

Partner, Wallmans Lawyers

2023 Legal Update

Paul delivered the annual Digital Adelaide legal update, covering the latest developments in Australian advertising law, privacy legislation, and digital marketing compliance. He highlighted the key changes marketers needed to be aware of in 2023 and the practical steps to keep campaigns on the right side of the law.

legal privacy compliance advertising law

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Toby Strong

Founder, Podpac

Systemising Success: Strategies for Scaling Facebook Ads

Toby shared the systems and frameworks behind scaling Facebook advertising profitably. He covered campaign structure, creative testing methodology, audience strategy, and how to build reliable, repeatable processes that take campaigns from sporadic wins to consistent performance at scale.

Facebook Ads paid social scaling performance marketing

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Jen Evison, Ryan Jones & Emmanuel Khoury

Panel

How to communicate effectively with hybrid teams

Jen Evison, Ryan Jones, and Emmanuel Khoury joined forces for an honest panel discussion on the real challenges of communicating and collaborating across hybrid teams. They shared practical strategies for keeping remote and in-office team members aligned, maintaining culture, and ensuring digital marketing output doesn't suffer when your team is spread across locations.

hybrid work team communication remote work culture

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Jason Andrews

Founder, SBO Financial

Want a higher ad budget? Here are the numbers you need to get it.

Jason cut through the frustration of fighting for marketing budget with a finance-first framework. He showed marketers exactly which metrics and financial models resonate with CFOs and boards — and how to translate marketing performance into the language of business outcomes that unlocks bigger investment.

budget ROI finance marketing metrics

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Caitlin Jinks

Social Media Manager, Australian Federal Police

Creating social media content for police

Caitlin offered a fascinating behind-the-scenes look at managing social media for the Australian Federal Police — one of the most scrutinised and complex communications environments imaginable. She covered the approval processes, content strategy, community management challenges, and how to build an authentic, engaging presence when every post carries significant public weight.

social media government content strategy community management

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Carmen Wickman

Marketing Manager, Credit Union SA

Creativity in a complex environment

Carmen explored how to nurture and protect creative thinking inside highly regulated, risk-averse organisations. Drawing on her experience in financial services marketing, she shared how to push for bold, effective creative work when compliance, legal, and procurement processes often conspire against it — and how to bring stakeholders on the creative journey.

creativity financial services regulated industries brand

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Mal Chia

Co-Founder, Ecom Nation

How to make $1.5M in 90 seconds

Mal delivered one of the standout sessions of 2023 — a fast-paced, no-fluff breakdown of how his team generated $1.5 million in revenue from a single 90-second campaign. He unpacked the creative strategy, the offer structure, the channel execution, and the lessons that any ecommerce marketer could take back and apply immediately.

ecommerce revenue campaign strategy conversion

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