Tara Bria

GM Marketing, Sales and Customer Experience

Rivergum Homes

Tara Bria is the General Manager of Marketing, Sales, and Customer Experience at Rivergum Homes, one of South Australia's leading home builders. Overseeing the full customer journey from first enquiry to keys in hand, Tara works where brand, sales, and service design converge — and is passionate about using digital marketing to build trust in one of the biggest purchases people ever make.

Past appearances

Talks Archive

Tara Bria

GM Marketing, Sales and Customer Experience, Rivergum Homes

Culture, Purpose & Trust: Shifting the dial in online reputation

Tara Bria shared how Rivergum Homes built a culture of genuine customer-centricity and used it as the foundation for a stronger online reputation. Moving beyond review management tactics, Tara explored how purpose-driven culture and authentic customer experiences create the kind of word-of-mouth that no ad budget can buy.

reputation management culture customer experience B2C

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